Kat Von D says people will be "pleasantly surprised" by her "sophisticated" fashion line. The American tattoo artist has launched KvD Los Angeles - a wearable collection that includes harem pants, tailored jackets and glamorous gowns.
Kat says her demure range isn't what most people would expect from her. "It was easy to predict that most people would be pleasantly surprised by the sophistication of the line," she told People. "By no means am I rebelling from my 'tattoo roots,' but I am showing the world what truly inspires me."
Kat was enthused by a number of things around her when creating the collection. The former LA Ink star comprised different elements to come up with the basis for her ideas. "The inspiration [for the line] varies from elements of nature to architecture, to love letters, and all things from time passed, with a modern romantic approach," she revealed.
Kat wanted to create fashion that would appeal to the masses. The raven-haired star knows that her quirky personal style is not liked by everyone, so had this in mind when designing. "I've become most attached to the highly tailored pieces, especially the coats," she said.
"To me, I think it's important when creating anything for the public, that it is something that all walks of life can feel connected to. If you stick to your guns and create from a genuine place, there is a way to find a balance between the 'extreme' and the 'safe'."