Saint and Sinner, Kat Von D fragrance
February 16, 2010 |11:49 | Gossips By : Team X
Following the success of the Kat Von D for Sephora color collection, launched last year, Kat Von D, owner of High Voltage Tattoo and star of TLC’s realty TV show “L.A. Ink”, recently introduced a fragrance line of her own. The first two fragrances, aptly titled Saint and Sinner.
To conceive of the fragrance packaging design, Sephora’s San Francisco-based merchant team engaged Maesa Studio. In addition to the design, the Studio managed the package design, engineering, development, manufacturing, and procurement, providing a turnkey finished good to Sephora.
The category’s centerpiece product, a 50ml EDP is available in both “Sinner” and “Saint” fragrances. Each fragrance comes housed in a custom glass bottle with heavy glass distribution at the bottom, dressed up with a gradient spray and silver hot stamp. The fragrance is topped with a custom closure, weighted five piece cap with a detailed metalized filigree brand and top plaque that resembles the wax seal Kat uses as a personal icon.
Complimenting the signature package, Maesa designed and created a 30ml EDP purser for each fragrance. The vial glass is enclosed in a custom outer comprised of 5 inter-working parts – outer shell, custom pump cover, inner fitment, zamac weight, and locking cover. The purser is dressed up with an intricate open filigree pattern on the sides of the purser, so that the consumer can see the sprayed glass vial inside the case.
The secondary cartons designed by the Maesa Studio graphics team utilize Kat’s tattoo artwork printed in spot gloss varnish. The cartons also feature embossed silver and red foil hot stamping.
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